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Tom Sawyer Tactic

He had discovered a great law of human action, without knowing it - namely, that in order to make a man or a boy covet a thing, it is only necessary to make the thing difficult to obtain.

Attributed to: 
Mark Twain
Commentary: 

This is very much related to another form of manipulation, and one of the reasons to end the stigma of drugs and drug use: Stigmatizing Drugs Encourages the Rebellious to Try Them.