This just came to my attention.
This is from the About page:
We are a group of individuals who advocate freedom of choice and responsible drinking among consenting adults.
We stand firm against the Prohibition law which is used only to harass innocent residents of Gujarat who cannot exercise their fundamental right to choose freely.
The Prohibition law is ultra vires to the constitution of India, it is against the very idea of liberty and freedom that Mahatma Gandhi envisioned for a free India.
Our mission is to ensure an informed citizenry that is capable of taking a stance on this issue after considering all the aspects of the ban.